The Washington Post, 11 May 2016
The Hollywood Reporter, 29 Apr 2016
Truth Initiative, 7 Apr 2016

Let's keep tobacco companies and the greedheads who take their money from bombarding kids with the message that smoking is what cool people do.
— Film critic David Edelstein (2010)
Movies with depictions of any tobacco product use should be given a minimum of an R rating.
— American Academy of Pediatrics (2015)
Each time the [film] industry releases another movie that depicts smoking, it does so with the full knowledge of the harm it will bring to children who watch it.
— State Attorneys General (2012)
We're pretty sure nobody bought tickets to 'Rango' because they wanted to see a fox or toad with a cigarette.
— The editors of USA Today (2011)
According to the scientific evidence, if defendants continue their current rating of films with tobacco imagery, defendants’ conduct will kill approximately one million children.
— Forsyth v MPAA et al. (2016)